guidetoadvertisinglaborlaws.com

Refund and exchange policies must be visible. Buyers must be aware of the period allowable for returning unused or new items.

Items must be sold at their regular price for at least 90 days before advertising a sale or discount.

End date of the sale must be included in all sales advertisements.

Explain from where the sale price percentage is taken — the original manufacturer’s suggested price or the original marked price.

Avoid saying that the merchandise is the same as one being sold elsewhere at a higher price unless the merchandise is identical to the item.

All disclosures must be clear and conspicuous