From classified ads to advertisements placed by large national advertisers, advertising plays an important role in the production of newspapers. Comprising nearly eighty percent of all newspaper revenue, advertising is vitally important to the economic stability of the newspaper industry. Advertising also serves to better consumers and authorize them to make knowledgeable buying decisions. Moreover, the American market economy trust on the flow of truthful information between producers and consumers. NAA works to guarantee that the ability to advertise is not endangered by legislative and regulatory attempts to place burdens on advertising. NAA is against to proposals that would place unfair and unconstitutional restrictions on advertising and actively works to protect commercial speech.

(Source:Newspaper Assoc. of America)

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