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“World No Tobacco Day” was celebrated on May 31, 2008. On this occasion, The World Health Organization or WHO strongly urged the governments to impose a Total Ad Ban. Citing that the tobacco industry is continuing to target younger generations through covert marketing strategies. The Internet is basically being used to promote their product disguised or associating them with fame, sophistication and sex appeal. WHO says that the total ban is the only way to protect our children.
Advertising hugely contributes to a product’s success. Cigarette consumption in particular, have been greatly reduced through the ad bans by as much as 16%. A great step in totally eradicating cigarette addiction most especially with minors.
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