Jun
10
The duty of advertising managers is to oversee the activity of advertising and promotion staffs. Usually they also serve as liaison officers between the firm and its clients. The task of advertising managers in larger agencies is to handle in-house accounts and take charge of the media department.
Marketing of products is the objective of a firm and it is up to the advertising manager to come up with market research, strategies and mode of implementation to reach this goal. Part of the responsibility of an advertising manager is to handle public relations work for the firm to ensure that it is always set in good light.