Feb
10
The main rule of advertising is truthful, non-deceptive, fair and claims must be backed with evidence. Based on this, most common questions that arise are:
1. What makes it deceptive?
2. How is it unfair?
3. What is the basis for their claim?
To determine whether it is deceptive or unfair, the point of view of a reasonable consumer is taken. It may be considered deceptive of unfair if it misleads the consumer in deciding on whether to buy a certain product. It must not imply anything that it cannot substantiate with scientific evidence that is both reliable and competent.
no comment untill now