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A book titled Creative Advertising, Ideas and Techniques from the World’s Best Campaign by Mario Pricken is out in the market and it reveals the creative procedure with some of the most effective and original campaigns of all times. The book shows over two hundred examples of international advertisement from all sorts of media. Magazines, billboards, televisions, cinema and also from the Internet are included. Every chapter gives importance to various practical methods used in the creation of original and unforgettable advertisements. The coverage ranges from looking for great ideas or just plainly duplicating old techniques. The choices include works from big names in the industry.