Jul
10
Online ads:
Must be truthful and not ambiguous;
Must have proof to back up their claims;
Cannot be unfair; and
Any disclosures you make must be clear and evident.
Disclosure is considered to be one of the most important aspects of online advertising law. Advertisers must assume that site visitors won’t read an entire Web site. And it is therefore very important for advertisers to make people notice any disclosures as these represent the additional information you present to consumers that isn’t given directly in the ad; it’s your opportunity to avoid any accusation of misleading information on your products or services.
no comment untill now