Online Advertising (3)

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The key point to understand online advertising law would be that the FTC will enforce its consumer protection laws even in cyberspace.

There will be new issues all time even though the general principles of print, radio and TV advertising law apply to online ads.

Businesses need to stay current on the latest legal interpretations and ensure that they are in compliance with online advertising laws when they develop their online ads. If they don’t have time to be updated on the current legal issues, make sure that online advertising campaign is handled by a competent lawyer with deep knowledge of Internet and online advertising case law.

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