May
10
You may think that there’s no such thing as online advertising laws. Even though the internet is relatively new, the same laws on traditional advertising apply on the web. Be sure you check the U.S. Federal Trade Commission’s (FTC) online promotion guidelines and online advertising laws before you start promoting your products or services online.
FTC is doing its best to stamp out fraud and deception that might diminish consumer confidence in the e-marketplace.
FTC Act on prohibition on “unfair or deceptive acts or practices” includes advertising claims, marketing and promotional activities, and sales practices in general. This Act is not limited to a particular medium.
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