Nowadays, the Internet is already a medium to connect advertisers to customers with text, interactive graphics, video and audio. If you’re planning about advertising on the Internet, put in mind that many of the same rules that apply to other forms of advertising apply also to electronic marketing. These rules and guidelines protect businesses and consumers and help maintain the credibility of the Internet as one advertising medium.
The Federal Trade Commission Act allows the FTC to act in behalf of the interest of all consumers to prevent deceptive and unfair acts or practices. Interpreting Section 5 of the FTC Act, the Commission has determined that a representation, omission or practice is deceptive if it is likely to:
- mislead consumers
- affect consumers’ behavior or decisions about the product or service.
Moreover, an act or practice is unfair if the injury it causes, or is likely to cause, is:
- substantial
- not outweighed by other benefits
- not reasonably avoidable.
(Source:FTC.gov)
no comment untill now