Advertising law covers a diverse area of competition which encompasses but is not limited to antitrust and fair competition, consumer protection and information, fair labor practices, communications and technology and also use of copyrights and trademarks which falls under intellectual property.
A new form of advertising which is now on the horizon is what is being termed as Green Advertising wherein advertisers and ad agencies shift to environmental themes to introduce and boost salability of their products in the market. Apparently, this is in response to the growing awareness on the use of environmental friendly products and services which protect the environment. Green advertising like any form of advertising must conform to prevailing legislation and guidelines on advertising and must be monitored to ensure that advertisers also conform to existing environmental guidelines.
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