Jun
04
Laws governing advertising differ depending on the media used. The Internet currently has the widest reach of all. Due to the flexibility of this medium to host video, text, audio, pictures and others, it is doubly important that they implement rules to ensure that consumer protection.
Sellers are responsible and accountable for the claims made by the services or products they present. Liabilities are not however limited to them. Third parties such as marketers, website designers and advertising agencies are liable for making false statements. Advertising must not mislead and claims must be substantiated is the basic premise to follow.
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