CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act. This act establishes laws for those who advertise through e-mail, imposes penalties for spammers and companies who advertise their products in spam mail. CAN-SPAM has the following provisions:
Bans false sender information. The e-mail’s “from” information, including the e-mail address and the domain name, should be accurate and should identify the person or company who sent the email.
Prohibits misleading subject lines about the content of the e-mail.
Requires an opt-out method. A return e-mail address must be provided that allows the recipient to ask the company to not send any more e-mails to that address.
Requires the e-mail to identify itself as an advertisement or solicitation. It should also include the physical postal address of the company.
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