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A study conducted by Jupiter Research shows that consumers that go online give more reception to ads that are behavioral than advertising that is contextual. This only shows for advertisers that behavioral targeted ads outshine contextual ads when it comes to consumer attention. The statistic is actually greater than at least 10 percent covering 14 major product categories. The study confirms that Internet users are now turning on the net to check on advertising. Because of the result of the study, it was found out that behaviorally receptive consumers are more likely to have better in fact higher source of revenues and they shop on the Net a lot more times than the others.